About Jeff

Godfather, GOT MILK?

Jeff is nationally acclaimed marketing strategist and speaker, specializing in igniting food and beverage brands. He is best known for helping to create GOT MILK?, widely recognized as one of the best known, most influential campaigns in advertising history. 

“American farmers and ranchers are the most overlooked and underserved link in the farm to table marketing model.” Jeff Manning

Jeff is a powerful and highly entertaining speaker who uses witty, often hilarious creative to drive home serious, pivotal points about strategic innovation and disruptive ideation. Jeff speaks nationally and internationally on a range of subjects including how product innovation is evolving, building brand potency and on how marketing might help end world hunger. He is currently leading the development of a Food Innovation Center in the state of Utah. An independent consultant, Jeff lives in Northern California, epicenter of food and menu innovation and spawning ground for numerous early stage food brands.

Over the past decade, Jeff has consulted for a wide range of food brands and categories including Jamba Juice, the California Milk Advisory Board, Mighty Leaf Tea and Beyond Meat. His "Marketing Audit" has proven to be an exceptionally effective, cost efficient tool in strategy and idea creation.

He is considered a leader in association and category marketing and has helped reposition commodities such as beef, eggs, potatoes, dairy, cereal, raisins, strawberries and tart cherries.

Jeff had extensive experience with Grey, Ted Bates, JWT, McCann Erickson and Ketchum. His clients included a range of CPG companies, including P&G, Clorox, Con Agra, Pillsbury and Safeway Stores.

Jeff is a prolific writer. He authored GOT MILK? The Book, and continues to write numerous articles on subjects ranging from managing creative resources to getting the best service from the service sector.

What Clients Have to Say About Manning

Ethan Brown, Beyond Meat CEO

"Jeff helped create a strategy and theme line that expresses the very vision of our company... The Future of Protein."

Phil Korsen, President Cherry Marketing Institute

"He is a highly collaborative, relentless problem solver who is happy to start work at 5 am."

Paul Coletta, CEO Urban Remedy

"Manning is a fearless marketer. Do not talk with him unless you want the truth."

Contact Jeff