In 1993 Jeff became the Executive Director of the California Milk Processor Board. He led the creation of GOT MILK? and, over the next 12 years, transformed it into one of the best known, most influential campaigns in America. By applying creativity, unconventional thinking and packaged goods disciplines, he helped turn GOT MILK? into a "virtual brand", a valuable property and a pop culture icon. Collaborative by nature, Jeff brokered a wide range of licensing agreements with the most powerful food companies in the US including; Nestle', Kraft, Nabisco, General Mills, Pillsbury and Quaker Oats and McDonalds.
Prior to GOT MILK?, Jeff spent 25 years at major advertising agencies; Grey, JWT and McCann Erickson. His clients included; P&G, Clorox, Con Agra, Safeway, DHL and Bank of America. He is recognized as the leading authority on generic marketing working on unbranded programs for beef, potatoes, eggs, raisins, RTE cereal and, of course, milk.
In 2005 Jeff launched Got Manning? His mission; ignite brands and categories with fresh, provocative, strategic thinking. His consulting clients include: Jamba Juice, the Cherry Marketing Institute, Siemens TTB, Alta Med Heath Care Services, RGS Solar and the California Milk Advisory Board. Jeff authored GOT MILK? The Book and is a prolific business writer and key note speaker. He has a Master's Degree in Journalism from Northwestern University and has taught at the MBA level at both UC Berkeley and UC Davis. Jeff can be reached at firstname.lastname@example.org or 510-914-7061.